ARO · Operational
Identified self
Identified self is an Agent Readiness Optimization check in the Business knowledge group.
Version agent-readiness-2026-10
What is this benchmark?
Identified self
Identified self is an Agent Readiness Optimization check in the Business knowledge group.
Why it matters
Organization markup names the business for agents and search.
How SiteGlue evaluates it
HTML and structured markup on the public page. Spec: https://schema.org/Organization. Catalog agent-readiness-2026-10.
- Passing criteria
- The published signal for Identified self is present and readable.
- Failing criteria
- The scan requested the signal and it was missing, blocked, or malformed.
- Not verified
- The check was not selected, the probe did not run, or evidence was inconclusive. Not verified is never scored as 0.
- Not applicable
- Not applicable when the business has no corresponding surface (for example commerce protocols on a site with no cart).
Scoring weight: 1. Evidence: Public HTTP, HTML, or DNS evidence for Identified self. No private credentials.
Example results
Pass
Agents can read a valid Identified self signal on the public site.
Fail
Identified self is missing, blocked, or not machine-readable.
Recommended fixes
- Paste the JSON-LD into the page head. It is built from the same public facts the AI Agents read tools return.
Related benchmarks
Frequently asked questions
Does a missing optional check lower my ARO score?
Yes, if the check is applicable and failed. Not verified items are excluded.
Is this a live ChatGPT test?
No. ARO is a website audit. Optional live walks are Test With AI Agents.
Run the ARO audit.