AEO · Operational
Entity and content clarity
Whether the public site names the business, services, location, and contact in machine-readable form.
Version aeo-v1.0
What is this benchmark?
Entity and content clarity
Whether the public site names the business, services, location, and contact in machine-readable form.
Why it matters
Answer engines need a clear entity. This is technical AEO readiness, not a claim that ChatGPT recommends you.
How SiteGlue evaluates it
HTML and JSON-LD on the scanned pages. Same public facts ARO uses for business knowledge.
- Passing criteria
- Organization identity plus services or contact are present in structured or clearly marked content.
- Failing criteria
- The site does not identify the business or what it offers in a machine-readable way.
- Not verified
- Pages could not be fetched.
- Not applicable
- Rare. Most public businesses should identify themselves.
Scoring weight: 1. Evidence: JSON-LD Organization/Service/Contact or equivalent visible main content.
Example results
Pass
JSON-LD names the organization, a service, and a contact point.
Fail
The homepage is a JavaScript shell with no organization or service markup.
Recommended fixes
- Add Organization and Service JSON-LD.
- Publish llms.txt with the same public facts.
Frequently asked questions
If this passes, am I recommended by ChatGPT?
No. This is technical clarity on your website. Answer visibility stays Not verified without a live labeled engine test.
Run the AEO audit.