AEO · Planned
Brand mentions
Whether answer engines mention the brand name in relevant answers.
Version aeo-planned-2026-11
What is this benchmark?
Brand mentions
Whether answer engines mention the brand name in relevant answers.
Why it matters
Mentions without a citation still affect whether people hear about the business.
How SiteGlue evaluates it
Live labeled engine tests. Planned until those tests run.
- Passing criteria
- A live test quotes or names the brand in the answer.
- Failing criteria
- A live test ran and the brand was not mentioned.
- Not verified
- No live mention test ran.
- Not applicable
- Not applicable for brands that request no public engine queries.
Scoring weight: 1. Evidence: Engine, query, and quoted mention.
Example results
Pass
The engine names the business in the answer body.
Fail
The engine answers the topic and never names the business.
Recommended fixes
- Use a consistent legal and public name in structured data and llms.txt.
Frequently asked questions
Is a Directory score a brand mention?
No. Directory AEO stays Not yet verified until this test exists.
Run the AEO audit.